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IR website
annual report



investor perceptions

What do your investors really think?
The better you understand what your investors think, the more effective your IR program will be.

What the Investor Perceptions Audit does for you
Tells you what the Investment Community really thinks. Our interviews provide anonymity to analysts and investors,
allowing them to comment more frankly and fully.
Provides high-quality feedback that you can use to refine your IR messages and activities.
Helps you focus scarce resources on the areas that need the most attention.
Enables you to identify and resolve investor concerns and issues.

Some of the questions the Audit answers
Do investors and analysts really understand your company?
What does the Investment Community see as your company's strengths and weaknesses?
Is your corporate strategy understood and considered appropriate?
What do investors think of the quality and depth of management?
How effective are your presentations and reports?
How and why have investor holdings changed?
What changes in your communications program would make your company's shares more attractive to investors?

What the Audit delivers
A one-page at-a-glance summary
An executive overview of findings, conclusions and recommendations
A summary and analysis of the answers to key questions
Practical recommendations
Full transcripts of the interviews



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IR website

Create a best practice IR website
Standards and practices are changing so quickly it's hard to keep up. Where should you make improvements to create a more effective and compelling website?

What the Website Audit does for you
It identifies benchmarks and provides a comprehensive, expert, independent review of the content and effectiveness of your IR website. Our review is backed by our extensive research of hundreds of IR websites. Our recommendations are practical, illustrated with examples and screen captures of best practices.

Some of the questions the Audit answers
Is the site well organized and easy to navigate?
How does the site's content compare against those of your peer group and industry standards?
Are your IR messages being delivered effectively?
Is the content of the site appropriate and well written?
Which IR website practices make sense for your company and which do not?
How can you make visitors stay longer and come back more often?

What the Audit delivers
A screen-by-screen review of content focusing on clarity, organization, design, message and disclosure.
A comprehensive comparison to a peer group of IR websites.
Practical recommendations to improve your site, including content, navigation and usability. Best practice examples, in full colour, back up each recommendation.



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annual report

Is your Annual Report keeping up?
Investment Community. New disclosure standards. The annual report - and its role - are changing faster than ever before. How does your report measure up?

What the Annual Report Audit does for you
It provides a comprehensive, expert, independent review of the content and effectiveness of your annual report.

Some of the questions the Audit answers
How effectively are your messages being delivered?
How does the report compare to its peer group?
Is the writing clear?
Is the report well organized?
How does corporate disclosure compare to other companies in your industry?
How can the report be made more effective?

What the Audit delivers
A page-by-page, screen-by-screen review of content focusing on content, clarity, organization,
design, message and disclosure.
A comprehensive comparison to a peer group of reports supported by our own research.
Practical recommendations to improve the impact, readability and organization of your print and electronic reports.
Comments from the Investment Community. We contact a dozen or more buy- and sell-side analysts who are
familiar with your report to find out what they like and do not like and what improvements they would like made.



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